Step 1: Install the Google & YouTube App in Shopify
- In your Shopify Admin, go to Apps → Add
- Search for "Google & YouTube" (by Google)
- Click Install App
Step 2: Connect Your Google Accounts
- Open the Google & YouTube app
- Connect your Google Account
- Connect your Google Ads Account
- Connect your Google Merchant Center Account (create one if needed)
Step 3: Verify and Claim Your Domain
- The app will automatically verify your domain and claim it in Merchant Center
- No manual tag implementation is needed
Step 4: Sync Products to Google Merchant Center
- Inside the app, choose your product feed settings:
- Country: United States
- Destination: Free Listings + Shopping Ads
- Approve which products to sync
- Make sure products have clean images, pricing, and availability info
Step 5: Enable Free Listings & Shopping Ads
- Go to Google Merchant Center → Growth → Manage Programs
- Enable:
- Free Listings
- Shopping Ads
Step 6: Set Up Conversion Tracking in Google Ads
- Go to Tools & Settings → Conversions
- Import conversions from Shopify via the "Google & YouTube" app
- You will have to go to Data Manager > Shopify to import conversions
- You should see:
- Purchase
- Add to Cart
- Begin Checkout
- Set Purchase as your Primary conversion goal
Step 7: Verify Conversions Using Tag Assistant
- Open your site in Chrome and use Google Tag Assistant
- Simulate activity (add to cart, begin checkout, etc.)
- Confirm each event is firing correctly
Step 8: Place a Test Purchase
- In Shopify, enable a manual payment method (e.g. "Test Order – Do Not Fulfill")
- Complete a test checkout using that method
- Confirm in Google Ads that the Purchase conversion fires